The mission of Alice Studio is to empower individuals with natural beauty through a clean and modern aesthetic. The logo embodies this philosophy through a thin sans serif font with generous tracking, establishing a classic and timeless luxury aesthetic that transcends trends.

The brand's tagline “beautiful people”, reinforcing the commitment to enhancing natural beauty, is seamlessly integrated using the same font type. Positioned within the focal points of the "L" and "C" in "ALICE," the tagline achieves a symmetrical and balanced finish, contributing to the overall sense of sophistication.