The primary objective of this in-spec project was to create a vibrant and lively branding that is both engaging and easily recognizable. A key focus was the utilization of bright, vivid colours alongside a playful font type to establish the core of the brand identity. To further reinforce this thematic approach, packaging and marketing materials, including stamp cards, prominently showcase charming bun mascots. These mascots not only captivate and engage with a younger customer segment but also play a pivotal role in promoting the company's social media platforms and encouraging repeat patronage through a reward system.