WONDER SHOP

Recently relaunched in Toronto, Wonder Shop aimed to make a bold return with a fresh brand identity that mirrors its shift from a food mart to an Asian lifestyle store. Functioning as a comprehensive shopping destination, Wonder Shop offers an array of affordable, stylish, and timeless household and lifestyle items.

The primary objective of this project is to craft a vibrant and inviting logo, characterized by bold colors and graphics. Positioned in a diverse demographic area, the client's request was for a modern logo that could resonate with a broader audience while prominently featuring Chinese elements in the forefront of the branding.

The chosen visual icon for the brand is a dollar sign, symbolizing the significant savings on the diverse range of products offered. This is set in front of an outline shaped to signify two stacked items, such as those associated with home organization. This element contributes to the development of a distinctive and memorable brand image for Wonder Shop.